av digital developed a new digital announcement system and wanted GP to make it distinctive, easy recognizable, and clearly differentiated from the competitors appliances.
- front panels which look typical av digital
- all components should be of the same visual family
- an optimised ratio of production costs to product appearance
- add corporate design for a better presence in the market
what we did and how we did:
the story of a new frontpanel-design
we decided to build a strong connection to the branding appearance.
nearly all visual communication is divided in two pieces, one white with the logo, the other greyish; i.e. the website, the corporate brochure.
that's why we started with a graphically horizontal splitting of the front panel using white and grey.
because most of the competitors are using black anodized or painted panels, the bright av digital panel will stand out.
but there are problems with contrast.
it doesn't look so nice with this black slits for air ventilation, with a high contrast between panel and plugs and switches. also there is a very low contrast between glowing leds and this light grey panel.
on a dark panel the contrasts are low between air ventilation slits or plugs and the panel, and the contrasts are high between glowing leds and the panel.
ok, next we connected this with the graphically horizontal splitting and add the av digital logo on the right side.
looks ok. but ...
... if there are more than one device mounted into the 19" rack, and certainly there will be more than one device in one rack, the appearance is somehow irritating, it looks turbulent, vibrating — that was not our intent.
so we changed the splitting from horizontal to vertical.
by putting more devices together they will form a block and therefore ...
... will clearly contrast to the other devices in the 19" rack. you can easily recognize the av digital components.
next, we developed a general grid system to align all leds of similar meaning, even if they were on different components. i.e. the ON led in the same position on all components which makes it very easy to check if all systems are on; same for error and all the other control leds.
in the end we achieved a design which fits the brand, strengthens its appearance and boosts identification of av digital systems in switching cabinets within the target group.
secondly, the systematic design of the layout led to a consistent system for the different control displays on the individual components. an orderly view of control lamps within the cabinet, independent of the actual av digital equipment was achieved. this adds to the reading and operating reliability. a clear interface, this time without an screen.
»a new product emerges. many parameters like dimensions, materials used, and costs highly narrow the possibilities of visual design and creation. GP is transposing the visual message clearly and precisely in the product. to join the technical and the economical requirements with the creativity in design to form a self-contained brand is one of the great strength of GP.«
research & development manager